Impress Marketing is managed by Giovanna Battiston, who has many years’ experience as head of marketing for a national, independent HR consultancy that provides innovative people management solutions to firms such as Orange, Alliance and Leicester, Boots The Chemists, AMP Bank and Trinity Mirror Group. During her time with the company, turnover increased from 1.5m to 4.5m and she set up and developed a marketing department which became a highly respected unit.

Giovanna moved into sales and marketing from the publishing sector, where she started her career as an editor for the Thomas Cook Group. Here, her responsibilities included managing the production of a new series of travel guides from initial conception to finished item, and publishing and promoting spin-off editions of the well-known Thomas Cook European timetable.

Giovanna, who holds a PGCE to teach in the post-compulsory sector, is currently a lecturer in marketing at Sheffield Hallam University, Director of Studies for Oxford College of Marketing in the North, and a freelance marketer. She is also Chair of the South Yorkshire branch of the Chartered Institute of Marketing and has published articles in Professional Marketing International. She holds an MSc in Marketing and the CIM post-graduate diploma (DipM) in marketing.